Untangling organic acquisition loops
Conducted a complete funnel audit to identify friction points in the trial-to-paid conversion flow. Restructured messaging hierarchy and streamlined onboarding sequences without increasing paid ad spend.
Stabilizing recurring revenue churn
Analyzed customer journey drop-off points for an independent subscription brand. Implemented transparent communication cadences and targeted re-engagement flows to protect lifetime value.
Rationalizing paid media spend
Cleaned up overlapping channel attribution models and eliminated vanity metrics to focus entirely on sustainable customer acquisition cost. Reallocated budget toward high-intent search paths.
Planning architectures
A visual selection of campaign roadmaps, funnel wireframes, and diagnostic schemas used during advisory engagements.
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